The Mastram effect: Er@tica, the next big thing in Indian cinema

As Indian audiences gear up for Mastram, we take a look at how erotica in our films is slowly coming of age
With sex and sexuality being hush-hush topics in India, any film with some amount of skin show generates curiosity, which, often transcends into 'healthy' (pun intended) good opening collections at the ticket windows. After all, nothing sells like sex.



Bengali actress Paoli Dam shed her inhibitions in Hate Story

People still remember Mandakini's shower act in Raj Kapoor's Ram Teri Ganga Maili, Rekha's bathing sequence in Girish Karnad's sensuously crafted Utsav and Zeenat Aman's cleavage show in Satyam Shivam Sundaram. In recent times, films such as Jism 2, Murder and B.A. Pass created waves online as well as in theatres.