Fashion Tradition – Dogs Modelling luxury Brands.

 From kennel to catwalk: Haute couture dogs

New campaigns from Mulberry and Trussardi reignite a fashion tradition – dogs modelling luxury brands.

Hawaii Fi-do

William Wegman was also commissioned by Swedish brand Acne to shoot hats, suits and shoes from its spring/summer 2013 collection. 

Best in show

Italian heritage label Trussardi has just unveiled a new campaign with some unlikely models. Greyhounds – which are the brand’s mascot 

From kennel to catwalk: Haute couture dogs
New campaigns from Mulberry and Trussardi reignite a fashion tradition – dogs modelling luxury brands.

Best in show
Italian heritage label Trussardi has just unveiled a new campaign with some unlikely models. Greyhounds – which are the brand’s mascot – are clad in jackets and sunglasses from its spring 2014 collection in a shoot by William Wegman. The renowned photographer has works in MoMA and the Centre Pompidou, and began using his pet Weimaraners as subjects in the 1970s. He described the Trussardi greyhounds as “‘mysteriously calm, wonderfully photogenic, and, most of all, incredibly elegant

The images were plastered around New York in a guerrilla campaign as well as being displayed in Japan and France; a limited edition print was sold online


Bad to the bone
Menswear Dog isn’t another blog run by an obsessive dog-owner dressing up their pooch for laughs: launched last January by David Fung and his wife Yena Kim, the Tumblr features the couple’s 4-year-old shiba inu Bodhi in a range of sophisticated outfits. This ensemble, called Black Magic, is accompanied by suggestions for the rest of the wardrobe.