There were several million fashionistas on Burberry's virtual front row, avidly watching Michelle Dockery, Freida Pinto, Victoria Pendleton, Rosie Huntington-Whiteley and Tinie Tempah file to their seats inside the giant transparent tent in Kensington Gardens.
SEE: Burberry's autumn/winter 2013 collection
The label has been live-streaming its show around the world for several years, a cause of serial palpitations among the slews of journalists who, caught out by its chronic punctuality, miss it each season. Fortunately your reporter has learned not to dilly dally - and was rewarded with one of the best Burberry collections in a while.
SEE: Stars at the Burberry autumn/winter 2013 show
You can't go wrong style wise with Christine Keeler, and Creative Director Christopher Bailey abandoned his usual mournful, romantic vibe for a harder, sexier one. Translucent rubber pencil skirts and trench coats with metal embellishments and dainty, pointed wedges tapped into the paradox that was Keeler: one part sex kitten, two parts Little Miss Prim. Afterwards, Bailey declared himself satisfied with this new sexed-up Burberry, which he had niftily christened Trench-Kissing. "I love a bit of subversion with romance, " he said. The fashion crowd, not being noticeably interested in sex, will be more struck with the luxurious knitwear and leopard print pencil skirts - which were available to order straight from the catwalk, complete with the customers' initials. The ploy can't fail. Customisation sells very well these days. Sex always did.