Tuesday, 19 February 2013

Rihanna unveils River Island campaign

The ad campaign to promote Rihanna's debut collection for River Island has been released, but it doesn't star the singer herself.

Rihanna's London Fashion Week show may have been a little anti-climactic, due mainly to the lack of a performance by the diva herself,
but she's certainly working hard to keep the momentum surrounding her debut fashion offering going.

READ: Rihanna reveals her debut River Island collection

As such, today sees the unveiling of the collection's campaign, starring Jourdan Dunn and pink-haired Charlotte Free no less.

Shot by Mario Sorrenti back in December (Riri kindly tweeted some behind-the-scenes snaps at the time), the campaign was directed by the pop star and, rather surprisingly (and refreshingly), she doesn't feature in it herself.

WATCH: Behind the scenes at the Rihanna for River Island fashion show

Intead, Dunn, Free and fellow models Tao Okamoto, Ataui Deng and Bambi Northwood Blyth pose in the Nineties-inspired pieces (think thigh-high slits aplenty and lots of bustier bralets).

The spring/summer collection hits stores on March 5.

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