The ad campaign to promote Rihanna's debut collection for River Island has been released, but it doesn't star the singer herself.
Rihanna's London Fashion Week show may have been a little anti-climactic, due mainly to the lack of a performance by the diva herself,
but she's certainly working hard to keep the momentum surrounding her debut fashion offering going.
READ: Rihanna reveals her debut River Island collection
As such, today sees the unveiling of the collection's campaign, starring Jourdan Dunn and pink-haired Charlotte Free no less.
Shot by Mario Sorrenti back in December (Riri kindly tweeted some behind-the-scenes snaps at the time), the campaign was directed by the pop star and, rather surprisingly (and refreshingly), she doesn't feature in it herself.
WATCH: Behind the scenes at the Rihanna for River Island fashion show
Intead, Dunn, Free and fellow models Tao Okamoto, Ataui Deng and Bambi Northwood Blyth pose in the Nineties-inspired pieces (think thigh-high slits aplenty and lots of bustier bralets).
The spring/summer collection hits stores on March 5.